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About us

Humanity is our driving force

Simply better walking – our product promise for safety shoes
with the BAAK® go&relax system.

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Baak is the only manufacturer of foot-fitting safety shoes.

Foot-fitting safety shoes not just consider the form of the foot but also enable the natural and functional foot movement, thanks to the unique Baak® go&relax system. Thus, walking is very comfortable and feet, muscles and joints stay fit and powerful. This relieves the entire musculoskeletal system and contributes, besides the necessary protection, to a long-term health maintenance.

With this system we have a holistic concept and emphasize the importance of health. Thus, we have achieved a valuable step toward the future.

Tradition meets innovation.

BAAK is a modern family business in the second generation based in Straelen. For 25 years we have been engaged in the development and design of trend-setting safety shoes. We combine know-how, professionalism and highest quality standards to innovative products. And today we can already look forward to the next successful quarter of a century – thanks to strong employee loyalty, an excellent team spirit and long-standing relationships with our sales and production partners.

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Our drive: humanity.

We at BAAK are aware of our responsibility towards our employees and business partners. That is why our daily actions are characterised by reliability, fairness and appreciation.

One of our most important aims: that the people who deal with BAAK feel comfortable. This applies not only to our internal processes, but also to our product portfolio. We see our central task in the long-term health of the people who wear our safety shoes every day. At BAAK, things are fundamentally a little more humane. It is our vision to provide every employee with an individual, foot-friendly safety shoe in the future.

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» We're a little more humane than that.«

Ralph Müller – he is BAAK sales manager and also involved in many internal processes.

»For me, BAAK is so special because our company philosophy and our product features are absolutely in harmony. Humanity is our most important corporate value and at the same time our corporate strategy: We strive for real health improvements for people. Simply protecting the wearer of safety shoes in the event of an accident is not enough for us. We also want to do something good for the wearer during the 8 – 10 hours of wearing time every day. With the health-maintaining aspect of the BAAK® go&relax system, we ensure satisfied end customers and sales partners over the long term. The plus of humanity at all levels leads to more fun at work in our teams – and thus to more productivity and a higher product quality.«

Sven Hoffmann

He is active in national and international internal sales.

»During order processing I come into contact with customers all over the world. For example, with a gentleman from Canada who exceptionally ordered a single pair from us – despite extremely high shipping costs. During his online search for “best safety shoes from Germany”, he came across the advantages of BAAK. When I was asked, I learned that the customer was highly satisfied with his shoes. Not only in such moments do I work with passion at BAAK. Every day I am convinced that our company develops really good shoes.

And I think the mood in our company is great. At BAAK, despite all the professionalism, things are really family. Team spirit and tolerance are not empty words, they are actually lived. The result is a relationship of trust that is simply satisfying. My colleagues, myself – and all those who come into contact with BAAK.«

Andrea Grusa

She manages BAAK together with her husband Ingo Grusa.

»In our company we work together with a team of almost thirty employees, most of whom have been with us for many years. The cohesion among each other is enormous, the contact to us in the management is close and personal.

When we took over the company in the second generation, it was immediately clear to me: In addition to the corporate strategy, the satisfaction of the employees is particularly important to me. That’s why we want to organize the tasks in such a way that they fit exactly to the employees – and that they can develop according to their strengths. This makes working and identifying with BAAK simply more fun.«

Dennis Nowak

He manages the BAAK warehouse in Straelen.

»Sometimes life takes surprising turns, both privately and professionally. I came to BAAK via a temporary employment agency. One of several short- to medium-term jobs I had as a ‘temporary worker’. But at BAAK it was a bit different: From the first day on I felt comfortable and not (only) as a temporary worker. My feeling was not misleading, because after a few months I was offered a permanent position. Today I run the BAAK warehouse in Straelen, which was recently extended by a new warehouse. What is also growing is my enthusiasm about the exceptionally good working atmosphere.«

Tina Kolisch

She is responsible for quality control and certifications.

»The task in our shoe technology team is a lot of fun for me, everyone contributes their ideas; from the development to the finished safety shoe. Although I have only been with BAAK for a few years, I have already grown very close to it. For this good feeling, I gladly accept my long 100 kilometre journey to and from the event. At BAAK I am seen as a person – and I speak from experience: Such a good and personal relationship is extraordinary for a medium-sized company.«

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Our most precious shoe

As a BAAK team, we have jointly developed our most precious shoe. Values that are important to all of us and connect us.

Tolerance
The flexible upper material

We change perspectives, are tolerant and respect others.

Loyalty
The lacing

We are loyal, our values unite and hold us together.

Faith
The toe cap

We are loyal, our values unite and hold us together. We can rely on each other and treat each other with trust and honesty.

Professionalism
The web of the BAAK Flex Cap

We professionally concentrate on the essentials in order to be successful together.

Humanity
The sole

In our owner-managed family business it’s just more humane and appreciative.

Development of
The Fitting Elements

We develop innovative products and offer our employees a wide range of development opportunities.

Accountability
The heel

With us, everyone stands by their behaviour and assumes responsibility.

Health
The Logo

We want everyone to stay healthy – and offer individual support.

Equality
The back cap

Everyone has the sameopportunities with us and thus contributes to the success of the company.

Humour
The tightening loop

We laugh because it’s contagious and it doesn’t work without humor

Open-mindedness
The entry

We ensure transparency and are open to new ideas.

Authenticity
The BAAK lettering

Every employee is authentic and accepts his or her individual challenge as part of the team.

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