Shoe development
Hi, I am Karsten Keidel.
As technical director of BAAK, I have turned my passion into my profession. I have been able to realize my ideas and turn them into technologies for many years. The fact that I can travel a lot and work with people of different cultures has not only contributed to my development as a technician, but also to my development as a person. Next to the history of antiquity, the most beautiful time for me is the time I can spend with my two children and my partner.
Hi, I am Ingo Wietrzychowski.
I have been an orthopedic shoe technician with passion for 30 years. It is a pleasure for me to give people a good walking experience. Here at Baak, my orthopedic knowledge is at the forefront of answering questions about anatomy and healthier walking. Privately, I have made my passion my second profession and help people find their way back into life as a hypnosis coach.
Customer Service
Hi, I am Frank Jödecke.
I am the area manager NRW/NS at Baak. What I particularly like is the team spirit at Baak. This is also felt by our partners. And partners often become good friends! In the product committee, I live out my creativity and it’s a lot of fun. Here I also learn a lot about production processes and possibilities to further develop shoes. In my private life I like to cook and if possible I go fishing.
Hoi, ik ben Matthieu van Heeswijck.
I have been active in the field of foot-conform safety shoes in the Netherlands and Belgium for 40 years. Innovative thinking, and conversion to practical solutions are the pillars for me to enthusiastically advise and guide my customers every day how they can be conceptually successful in sales. Hobbies: enjoying everything that comes along in life as much as possible.
Hi, I am Herbert Zetzen.
As an authorized signatory, I am responsible for a wide range of tasks at Baak. The main focus is on the management of the office staff and logistics. I have a wide range of interests, am spontaneous and a talent for improvisation. In my free time I like to travel and enjoy nature with my girlfriend and our dog Mara. I explore the wider surroundings with my bike and like to do things with my children and friends.
Hi, I am Julian Zetzen.
At Baak, I am still versatile in addition to the internal sales team and help out where I can. The fact that I am an absolute team player became apparent when I started playing handball at the age of 7. I’m still passionate about it today and try to finish at the top of the table with my team every year.
Accounting
Production planning
Hi, I am Elena Hauer-Hassolt.
Sport has accompanied me for a large part of my life. I am an ambitious, reliable and disciplined team player. After graduating from high school with recreational sports leader training, I was looking for a cool team with which I can start my professional life. I am a trained businesswoman in wholesale and foreign trade. At Baak, I take care of production planning/purchasing and manage the supply chains from the determination of requirements to the receipt of goods.
Hi, I am Mario Achterberg.
I have a wide range of tasks at Baak, which gives me a lot of variety in my day-to-day work. In addition to the vehicle fleet, I work in an area of purchasing and prepare all evaluations / statistics for the management. Thanks to my more than 25-year affiliation with the soccer club, I enjoy working in a team and always try to keep an overview.
Logistics
Marketing
IT
Hi, I am Christian Grusa.
I live in the countryside with my great wife Charlotte and our dog Teddy.
I am an optimist, a generalist rather than a specialist and can get excited about many things such as IT, new work, communication and philosophy.
My personal development has always been very important to me, so I enjoy getting involved in many different topics and continuing my education.
The desire to travel didn’t stop after Charlotte and I quit our jobs in March 2020 and we set out to travel Europe in a converted bus.
Today, at Baak, I can bring my idea of quality of life to everyday professional life. A strict separation is not desirable for me. Rather, I want to convey how work and life can be integrated into everyday life. This is what I try to exemplify. I succeed in this sometimes more, sometimes less ;-).
Management
Hi, I am Ingo Grusa.
Together with my wife Andrea, I am the managing owner and have actually been with Baak since its foundation in 1992. I see my tasks in the operational management as well as a liaison between the departments.
Creating common ground is very important to me professionally and privately as a family man. In my free time I love to hike, climb and enjoy nature in the mountains with Andrea. Since we don’t have the mountains on our doorstep, morning jogs are sporty alternatives that give me strength and satisfaction.