Shoe development

Hi, I am Karsten Keidel.

As technical director of BAAK, I have turned my passion into my profession. I have been able to realize my ideas and turn them into technologies for many years. The fact that I can travel a lot and work with people of different cultures has not only contributed to my development as a technician, but also to my development as a person. Next to the history of antiquity, the most beautiful time for me is the time I can spend with my two children and my partner.

Hi, I am Sonja Arians.

As a trained shoe fashion designer, office management assistant and sustainability manager, I am responsible for the development and sustainability of our products.
I am hopeful and confident for the future and grateful for what is.

Hi, I am Silke Förster.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hi, I am Ingo Wietrzychowski.

I have been an orthopedic shoe technician with passion for 30 years. It is a pleasure for me to give people a good walking experience. Here at Baak, my orthopedic knowledge is at the forefront of answering questions about anatomy and healthier walking. Privately, I have made my passion my second profession and help people find their way back into life as a hypnosis coach.

Customer Service

Hi, I am Rene Drescher.

At Baak, I am responsible for the distribution of our health-preserving shoes in Berlin and the new federal states. Privately, I like to travel and am involved in raising koi.

Hi, I am Martin Ebner.

I am a passionate area manager in Bavaria and Austria. Talking to people is my passion. And if I can use it to raise awareness for a healthier life, I do it faithfully according to the motto: Hand in Hand, miteinand! I find peace when fishing in nature.

Hi, I am Andreas Völker.

At Baak, I am on the road in the field service for our customers. When I’m not stuck in a traffic jam somewhere, I look after our sales partners in the areas of: Sales, Training, Marketing and much more. I feel comfortable at Baak because… Values that are important to me are lived here. People are in the foreground.

Hi, I am Ellen Freimann.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hi, I am Frank Jödecke.

I am the area manager NRW/NS at Baak. What I particularly like is the team spirit at Baak. This is also felt by our partners. And partners often become good friends! In the product committee, I live out my creativity and it’s a lot of fun. Here I also learn a lot about production processes and possibilities to further develop shoes. In my private life I like to cook and if possible I go fishing.

Hi, I am Lukas Kuchenbecker.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hoi, ik ben Matthieu van Heeswijck.

I have been active in the field of foot-conform safety shoes in the Netherlands and Belgium for 40 years. Innovative thinking, and conversion to practical solutions are the pillars for me to enthusiastically advise and guide my customers every day how they can be conceptually successful in sales. Hobbies: enjoying everything that comes along in life as much as possible.

Hi, I am Herbert Zetzen.

As an authorized signatory, I am responsible for a wide range of tasks at Baak. The main focus is on the management of the office staff and logistics. I have a wide range of interests, am spontaneous and a talent for improvisation. In my free time I like to travel and enjoy nature with my girlfriend and our dog Mara. I explore the wider surroundings with my bike and like to do things with my children and friends.

Hi, I am Julian Zetzen.

At Baak, I am still versatile in addition to the internal sales team and help out where I can. The fact that I am an absolute team player became apparent when I started playing handball at the age of 7. I’m still passionate about it today and try to finish at the top of the table with my team every year.

Hi, I am Rui de Sousa.

At Baak, I work in internal sales and look after several territories in Germany. In my free time, I like to travel the world and meet up with friends. I consider racing to be my passion and have been driving go-karts for over 15 years.

Hi, I am Noa Neuhäuser.

At Baak, I am a trainee in the internal sales department and am doing my training as a wholesale and export merchant. In my free time I play badminton with full enthusiasm and am active in the club as a youth coach.

Hi, I am Sven Hoffmann.

I am responsible for exports in the internal sales department. Reliability, consistency and service are very important to me. I am particularly interested in other countries and their culture and mentalities, and I like to travel the world often.

Accounting

Hi, I am Erika Peters.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hi, I am Sonja Jezierski.

I have been a part of the Baak team in accounting since March 2021. My hike across the Fellhorn Grade in Obersdorf is symbolic of: Simply walking, pushing aside concerns, being curious and open to new things, and enjoying the time.

production planning

Hi, I am Elena Hauer-Hassolt.

Sport has accompanied me for a large part of my life. I am an ambitious, reliable and disciplined team player. After graduating from high school with recreational sports leader training, I was looking for a cool team with which I can start my professional life. I am a trained businesswoman in wholesale and foreign trade. At Baak, I take care of production planning/purchasing and manage the supply chains from the determination of requirements to the receipt of goods.

Hi, I am Mario Achterberg.

I have a wide range of tasks at Baak, which gives me a lot of variety in my day-to-day work. In addition to the vehicle fleet, I work in an area of purchasing and prepare all evaluations / statistics for the management. Thanks to my more than 25-year affiliation with the soccer club, I enjoy working in a team and always try to keep an overview.

Logistics

Hi, I am Jeremy Bailey.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hi, I am Mariano Sanchez.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hi, I am Ignazio Carboni.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hi, I am Manfred Plaschke.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Hi, I am Philip Leys.

I feel comfortable in the BAAK team. The lived values “human, healthy & develop” confirm my idea of a good working atmosphere. Besides, I help people to have a better quality of life with a healthy safety shoe. So I go home with a good feeling.

Marketing

Hi, I am Stephanie Mertens.

… and responsible for marketing at Baak. As a master typesetter, communication and language are my passion. Privately, I feel at home on the theater stage and recharge my batteries.  I am a collector of ideas, love the exchange with people – that grounds the character.

Hi, I am Andreas Mehlem.

I’m responsible for marketing and digitization. Two topics that are inseparable for me. In my private life, I enjoy sports and health and am active in 2 clubs, including being an enthusiastic marksman.

Hi, I am Evi Delbeck.

As an event manager, flexibility is part of my everyday work. In addition to the office work, I deal in marketing with the press, trade fairs, content and much more. In my free time, I am active in three clubs and am very versatile. My family, friends and partner give me peace.

IT

Hi, I am Christian Grusa.

I live in the countryside with my great wife Charlotte and our dog Teddy.
I am an optimist, a generalist rather than a specialist and can get excited about many things such as IT, new work, communication and philosophy.
My personal development has always been very important to me, so I enjoy getting involved in many different topics and continuing my education.
The desire to travel didn’t stop after Charlotte and I quit our jobs in March 2020 and we set out to travel Europe in a converted bus.

Today, at Baak, I can bring my idea of quality of life to everyday professional life. A strict separation is not desirable for me. Rather, I want to convey how work and life can be integrated into everyday life. This is what I try to exemplify. I succeed in this sometimes more, sometimes less ;-).

MANAGEMENT

Hi, I am Ingo Grusa.

Together with my wife Andrea, I am the managing owner and have actually been with Baak since its foundation in 1992. I see my tasks in the operational management as well as a liaison between the departments.
Creating common ground is very important to me professionally and privately as a family man. In my free time I love to hike, climb and enjoy nature in the mountains with Andrea. Since we don’t have the mountains on our doorstep, morning jogs are sporty alternatives that give me strength and satisfaction.

Hi, I am Andrea Grusa.

I run the company as managing director with my husband Ingo. People are especially close to my heart. My sources of energy are: my family and friends, our dog Chico, good conversations and books. Otherwise, I prefer to be out in nature and love the mountains.