The Grusa family - Taking the lead together
Father and son together form the management team and are responsible for the strategic direction, values and further development of the company. Their combination of many years of experience and fresh ideas characterizes Baak's corporate culture and success.

Hi, I'm Ingo Grusa.
Together with my son Christian, I am the managing owner and have been with Baak since it was founded in 1992.
I see my tasks as operational management and as a link between the departments.
Creating common ground is very important to me both professionally and privately as a family man. I particularly appreciate the fact that we work closely together as a family, not only privately but also professionally, and that we trust each other.
In my free time, I love hiking in the mountains with my wife Andrea, climbing and enjoying nature. As we don't have the mountains on our doorstep, jogging in the morning is a sporty alternative that gives me strength and satisfaction.

Hi, I'm Christian Grusa.
I live in the countryside with my wonderful wife Charlotte and our dog Teddy.
I'm an optimist, more of a generalist than a specialist and I'm passionate about many things such as IT, New Work, communication and philosophy. Further development is very important to me.
The longing to travel didn't stop after Charlotte and I quit our jobs in March 2020 and we set off to travel Europe in a converted bus.
Today, I can bring my idea of quality of life into my everyday work at Baak. A strict separation is not desirable for me. Instead, I want to convey how work and life can be integrated into everyday life. That's what I try to exemplify. Sometimes I succeed more, sometimes less ;-).
With heart and commitment
They support the company with a great deal of commitment and contribute to the family atmosphere.

Hi, I'm Andrea Grusa.
I accompany Baak as a strategic companion. People are particularly close to my heart. My sources of energy are: my family and friends, our dog Happy, good conversations and books. Apart from that, I prefer to be out in nature and love the mountains.

Hi, I'm Charlotte Grusa.
As brand manager for the Baak Dogwalker brand, I am not only very close to dogs in my job, but I also always have a four-legged shaggy shadow by my side. Our dog Teddy accompanies me both privately and in my day-to-day work at Baak, and together with my husband Christian we enjoy going for lovely walks. I am a very communicative and sociable person and always approach my tasks with a lot of energy - be it planning new campaigns or the creative development of our brand. My other passions are cooking, yoga and languages.
Strong together - our team introduces itself.
Our team consists of dedicated employees who use their expertise, passion and team spirit to ensure that our products meet the highest standards. Each individual contributes to Baak's success on the market as a manufacturer of high-quality safety footwear.
Customer service – Personal. Reliable. Close.
Whether by phone, email or directly on site - we are there when you need us. With an open ear and the ambition to find solutions that suit you perfectly.

Hi, I'm Herbert Zetzen.
As an authorized signatory, I am responsible for a wide range of tasks at Baak - with a focus on managing internal sales and logistics. I have a wide range of interests, am spontaneous and have a real talent for improvisation. In my free time, I like to travel, enjoy the outdoors with my girlfriend and our dog Mara, explore the surrounding area by bike and do lots of things with my children and friends.

Hi, I'm Julian Zetzen.
I work in internal sales and also help out wherever I can. The fact that I am an absolute team player became clear when I started playing handball at the age of 7. I'm still passionate about it today and try to finish at the top of the table with my team every year.

Hi, I'm Sven Hoffmann.
I am responsible for exports in the internal sales department. Reliability, consistency and service are particularly important to me. I am particularly interested in other countries, their culture and mentalities, and I enjoy traveling around the world frequently. At Baak, I appreciate the trusting cooperation within the team.

Hi, I'm Gina Zelle.
I am responsible for our local store and for supporting our sales partners in the back office. What I particularly like about Baak is that I can be who I am here. In my free time, I enjoy being with friends and have a soft spot for dogs.

Hi, I'm Noa Neuhäuser.
At Baak, I am a trainee in the internal sales department and am completing my training as a wholesale and foreign trade clerk. In my free time, I play badminton with great enthusiasm and am actively involved in the club as a youth coach.

Hi, I'm Dennis Nowak.
In the internal sales department, I am responsible for providing telephone and written support to our dealers and colleagues in the field. At Baak, I particularly like the team spirit and flexibility that is offered to me.
Sales – Enthusiastic about our products
The bridge between our products and people. We advise, support and inspire - with specialist knowledge, empathy and a real feel for the needs of our partners. Because good products deserve a strong presence.

Hi, I'm Johannes Ernst.
As Head of Sales & Marketing, I manage the internal and external sales teams as well as the marketing team. People are at the center of everything I do. I see my main task as developing and motivating my employees in order to achieve common goals and move the company forward with joy and passion.
To fulfill this role, I focus a lot on myself and work on my personal development every day. I particularly enjoy putting what I have learned into practice and leaving my comfort zone. I also lead a healthy lifestyle, enjoy sports, being in nature and surrounding myself with people who do me good and inspire me.

Hi, I'm Martin Ebner.
I am a passionate regional sales manager in southern Germany, Austria and Switzerland. Talking to people is my passion. And if I can use it to raise awareness for a healthier life, I'll do it true to the motto: hand in hand, together! I find peace and quiet while fishing in nature.

Hi, I'm Ralf Ismer.
...and your contact person in Baden-Württemberg. The company values reflect exactly what makes a good working atmosphere for me. With a lot of joy and a smile on my face, I help people to improve their quality of life. That gives me pleasure and makes me feel good.

Hi, I'm Rui de Sousa.
I am the area manager for Northern Bavaria, Switzerland and Portugal.
In my free time, I am passionate about getting to know different cultures and countries. This passion not only gives me new perspectives, but also enriches my work. I am also a big motorsport fan and enjoy the fascination and adrenaline rush that this sport brings.

Hi, I'm Justin Ebner.
With a passion for quality and safety, I am your contact for all topics relating to our safety shoes in southern Bavaria. As an area manager, direct contact with our customers is particularly important to me - because solutions can only be created through genuine exchange. Outside of work, my heart beats for everything to do with motorcycles - whether on tour or tinkering in the garage.

Hi, I'm Ellen Freimann.
I am at home in the Ruhr area and look after Baak partners and dealers in the greater NRW area. I feel at home in the Baak team. The lived values "human, healthy & developing" confirm my idea of a good working atmosphere. I also help people to improve their quality of life with healthy safety shoes. So I go home with a good feeling.

I am Frank Jödecke.
I am Key Account Manager NRW/NS. I particularly like the Baak team spirit. Our partners also feel this, and they often become good friends! I live out my creativity in the product committee, which is a lot of fun. I learn a lot about production processes and ways to further develop shoes. In my free time, I like to cook and go fishing.

Hi, I'm Jens Harnagel.
I look after the area from OWL to the Harz mountains and northern Hesse. I feel very comfortable in the Baak team, because the company values 'human, healthy & developing' reflect my idea of a good working atmosphere. I help people to improve their quality of life with healthy safety shoes - that fulfills me.

Hi, I'm Rene Drescher.
At Baak, I am responsible for the distribution of our health-preserving safety shoes in Berlin and the new federal states. In my private life, I enjoy traveling and am passionate about rearing koi.

Hi, I'm Matthieu van Heeswijck.
I have been active for 40 years in the field of law enforcement in the Netherlands and Belgium. Thinking innovatively and focusing on practical solutions are the key to me being able to advise my clients with enthusiasm every day and to show them how they can be successful in the market. Hobby's: zoveel mogelijk genieten van alles wat op je levenspad komt.
Marketing – Powered by emotions
Period. Period. Comma, dash - the Baak face is finished ;-)
We make visible what Baak stands for: health, innovation and humanity. We tell stories, design brand appearances and develop creative concepts that convey our values - digitally and analog.

Hi, I'm Stephanie Mertens.
...and responsible for marketing - from dealer equipment to media design and trade fair organization. As a master typesetter, communication and language are my passion. In my private life, I feel at home on the theater stage and recharge my batteries.I'm a collector of ideas and love interacting with people - it grounds my character.

Hi, I'm Jessica Böhm.
Shoes have always inspired me - as a fashion statement, and above all because they have so much to do with movement, attitude and personality. As the person responsible for Brand & Communication, my aim is to communicate our values - health, humanity and development - to the outside world and make the special nature of our brand tangible.
Product development – innovation meets experience
Together with experts from various fields, we work on tailoring our shoes to the needs of the wearer - for more comfort, health and suitability for everyday use.

Hi, I'm Karsten Keidel.
As Technical Director of Baak, I have turned my passion into my profession. I have been able to realize my ideas and turn them into technologies for many years. The fact that I can travel a lot and work with people from different cultures has not only contributed to my development as a technician, but also to my development as a person. Apart from the history of antiquity, the best time for me is the time I can spend with my two children and my partner.

Hi, I'm Tina Kolisch.
In technical product management, I accompany our safety shoes from the idea to market maturity. The focus is on functionality, innovation and health. For me, the values of "human, healthy & development" are the standard for every new product that we develop.

Hi, I'm Sonja Arians.
With a sound background as a shoe modeler, office management assistant and certified sustainability manager, I am responsible for product development and strategic orientation in the area of sustainability at Baak.
My aim is to combine well thought-out design with ergonomic functionality and added health benefits. It is important to me to work with calm, focus and perseverance on solutions that go beyond short-term trends. Good products are not created in a rush - they need attention, a clear goal and the willingness to scrutinize every detail.
I believe that real innovation grows from inner clarity. That's why I design with vision, a sense of responsibility and the determination to create something that lasts - for people who perform every day and for a future that we can help shape.
I am grateful for what we have achieved and move forward with confidence and enthusiasm.

Hi, I'm Ingo Wietrzychowski.
I have been a passionate orthopaedic shoe technician for over 30 years. I enjoy giving people a better walking experience. At BAAK, I use my orthopaedic expertise to answer questions about anatomy, foot health and the further development of our products. I also focus on people in my private life: as a certified hypnosis coach, I help people to gain new perspectives and find their way back into life.

Hi, I'm Silke Förster.
I have been part of the Baak team for many years and contribute my experience and diligence to the quality control of our incoming goods and returns management on a daily basis. I really appreciate the varied work and the cooperation with my colleagues - and the trust that is placed in me.
In my free time, I like to be active - whether it's playing table tennis, cycling or spending time with my family.
Production planning – structure for the perfect workflow
Demand, quantities and deadlines come together in production planning. This is where we coordinate, agree and think ahead - so that production runs smoothly and availability is guaranteed.

Hi, I'm Elena Hauer-Hassolt.
Sport has been with me for many years and has shaped me: I am an ambitious, reliable and disciplined team player. After completing my A-levels and training as a recreational sports leader, I was looking for a cool team to start my career with.
As a qualified wholesale and foreign trade clerk, I am now responsible for production planning, purchasing and supply chain management at Baak - from determining requirements to goods receipt.

Hi, I'm Mario Achterberg.
At Baak, I am involved in a wide range of tasks that offer me a lot of variety in my day-to-day work. In addition to looking after the vehicle fleet, I am responsible for planning and managing production volumes - from determining requirements to coordinating with our supply partners. I also prepare all evaluations and statistics for the management.
Thanks to my more than 25 years at the soccer club, I enjoy working in a team and always maintain an overview, even in dynamic situations.
Warehousing & Logistics – Movement with a system
It takes a well-coordinated team to ensure that everything is in the right place at the right time. In warehousing and logistics, we ensure smooth processes - from goods receipt to dispatch. With structure, an overview and a high standard of quality and reliability.

Hi, I'm Manfred Plaschke.
I feel at home in the Baak team. The values of "human, healthy & developing" confirm my idea of a good working atmosphere. I also help people to improve their quality of life with a healthy safety shoe. That feels good.

Hi, I'm Ignazio Carboni.
I work at Baak as an order picker; I am hard-working, helpful and a fun guy. My private passion is our well-tended garden. Family is very important to me, so I like to spend a lot of time with my wife and daughter. Of course, I also love our cat.

Hi, I'm Jeremy Bailey.
I am responsible for outgoing goods. In order picking and dispatch, I make sure that every order leaves our warehouse quickly and reliably. I enjoy working in a team and like the fact that Baak focuses on people. In my free time, I like to do sport.

Hi, I'm Darin Neubauer.
In the warehouse, I make sure that our products reach our customers safely and on time. Teamwork and reliability are our top priorities. Our corporate values can also be felt in our day-to-day warehouse work - and that makes all the difference for me.

Hi, I'm Patrick Mertens.
I am mainly responsible for incoming goods. I make sure that all deliveries arrive correctly and in full. This requires diligence - and good teamwork. Just the way it is practiced at BAAK.

Hi, I'm Marvin Vandrey
I feel really at home in the Baak team. I particularly enjoy the team spirit and the good atmosphere with my colleagues every day. My colleagues and I wear our safety shoes every day at work in the warehouse and we feel very comfortable in them.
Finance – Paying with foresight
Whether accounting, controlling or evaluations - we ensure that everything is correct, transparent and future-oriented. With a keen eye for detail and a clear view of the big picture.

Hi, I'm Erika Peters.
In accounting, I make sure that everything runs smoothly in the background. Structure, accuracy and reliability are my daily tools of the trade. I also live the company values "human, healthy, develop" in my private life - I am a real cheerful person and love long walks.

Hi, I'm Sonja Jezierski.
I have been working in accounting at Baak since March 2021, together with my dear colleague Erika. My hike over the Fellhorn Grade in Obersdorf is symbolic of this: Just start walking, put your doubts aside, be curious and open to new things and enjoy the time.
IT – Think digitally. Act practically.
Whether infrastructure, support or digital development - we combine technical expertise with a clear view of the needs of the company and the people who work with it.

Hi, I'm Ulf Schröder.
At Baak, I am responsible for IT and help out in the team when the shoe pinches somewhere. I appreciate the good teamwork and the values that Baak stands for.